Our Story
Our Athletes
Our products are backed by elite athletes who rely on natural, high-quality support to push their limits every day. From intense training to high-stakes competition, discover how Fortune Flavours helps athletes stay at the top of their game with Cannabis & CBD they can trust.
Jib League
Jib League is a game-changing freeski competition founded by legends James "Woodsy" Woods, Øystein Bråten, and Ferdinand Dahl. Ditching the rigid judging system, it’s all about style and creativity. Riders compete in jam-style sessions, with skiers themselves voting for the best performances. The event kicks off with an Open Jam, giving new talent a shot at joining the pros. With stops in iconic ski destinations like Innsbruck and Sugar Bowl, CA, Jib League is redefining what competition means—less pressure, more flavour.
Fortune Flavours The Brave
An attitude and essence that our products inspire and our athletes embody.
James 'Woodsy' Woods
From the unlikely slopes of Sheffield, U.K., to the pinnacle of freestyle skiing, James “Woodsy” Woods has carved out a legendary career. A Freeski World Champion, X Games gold medalist, and 3-time Olympian, Woodsy’s story is one of relentless ambition and ingenuity.
Razor Ali
Razor Ali’s journey to becoming the IBO Intercontinental Champion is nothing short of extraordinary. Arriving in the UK alone at just 16 years old as an asylum seeker after losing his family, he turned to boxing as a way to channel his determination and resilience.
Tony Laureano
From a young age, Tony Laureano has been destined for greatness on the waves. Surfing since the tender age of 3, Tony quickly developed an extraordinary connection to the raw power and bravery demanded by the Atlantic Ocean. His passion and skill led him to the iconic waves of Praia do Norte, Nazaré, by the age of 12, where he began carving his name into the world of big wave surfing.
Ferdinand Dahl
Hailing from Oppegård, Norway, Ferdinand "Ferdi" Dahl has risen from local ski hills to global acclaim in freestyle skiing. His dedication led to six years on the World Cup circuit, earning 9 podiums, 2 Olympic appearances (2018 & 2022), 3 X Games Aspen podiums, and a SLVSH Cup gold in 2023.
Other Events
Spannabis Bilbao
Spannabis is Europe’s leading cannabis expo, and for the first time ever, it was held in Bilbao in September 2024—bringing together industry professionals, enthusiasts, and innovators. Featuring 150+ exhibitors, the World Cannabis Conference, and the Spannabis Champions Cup, it’s a key hub for networking, education, and the latest in cannabis culture.
And some more...
Artist Collaborations
Antslive
In 2022 we partnered with London rapper Antslive ahead of the release of our latest strain. Listen out for the Fortune Flavours shout out in his viral hit 'Number 1 Candidate'.
Please contact us at contact@fortuneflavours.shop for all events inquiries.