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Our Story

Although formally founded in 2020, the formative years of Fortune Flavours stretch back over half a decade.
Amidst a sudden ‘green rush’, numerous people with access to vast investment funds began throwing money at CBD associated products, such as CBD flower and CBD oil. From infused waters to toothpastes, the product list seemed to get ever longer and yet the understanding of what it was that allowed this to happen remained neglected.
Seemingly forgotten was that this was only made possible by the existence of a cannabis plant.
At Fortune Flavours this is at the heart of everything we do. We know where we came from and we know where we’re going. We are unashamedly a company of cannabis culture.
Welcome to the family.

Our Athletes

Our products are backed by elite athletes who rely on natural, high-quality support to push their limits every day. From intense training to high-stakes competition, discover how Fortune Flavours helps athletes stay at the top of their game with Cannabis & CBD they can trust.

JAMES 'WOODSY' WOODS

Freeski World Champion, X Games gold medals, 3x Olympian.

TONY LAUREANO

7x Youngest Big Rider in the world to be nominated for the WSL Big Wave Award

RAZOR ALI

Professional boxer 10-0-0. IBO Inter Continental Champion.

PIERRE EMILE ROCHAT

Creative freestyle skier blending elements from parkour, rollerblading, and skateboarding to craft original tricks on the slopes.

FERDINAND DAHL

Freestyle World Cup circuit for 6 years with 9 podium finishes, 2 Olympics, SLVSH Cup gold and three XGames Aspen podiums.

TIM SIVIGNON

Big air and slopestyle skier. Second-place World Cup finish in the USA in 2022, as well as the title of French Champion in 2021 and Vice-Champion of France in 2022.

Jib League

Jib League is a game-changing freeski competition founded by legends James "Woodsy" Woods, Øystein Bråten, and Ferdinand Dahl. Ditching the rigid judging system, it’s all about style and creativity. Riders compete in jam-style sessions, with skiers themselves voting for the best performances. The event kicks off with an Open Jam, giving new talent a shot at joining the pros. With stops in iconic ski destinations like Innsbruck and Sugar Bowl, CA, Jib League is redefining what competition means—less pressure, more flavour.

 

Fortune Flavours The Brave

An attitude and essence that our products inspire and our athletes embody.

James 'Woodsy' Woods

From the unlikely slopes of Sheffield, U.K., to the pinnacle of freestyle skiing, James “Woodsy” Woods has carved out a legendary career. A Freeski World Champion, X Games gold medalist, and 3-time Olympian, Woodsy’s story is one of relentless ambition and ingenuity.

Razor Ali

Razor Ali’s journey to becoming the IBO Intercontinental Champion is nothing short of extraordinary. Arriving in the UK alone at just 16 years old as an asylum seeker after losing his family, he turned to boxing as a way to channel his determination and resilience.

Tony Laureano

From a young age, Tony Laureano has been destined for greatness on the waves. Surfing since the tender age of 3, Tony quickly developed an extraordinary connection to the raw power and bravery demanded by the Atlantic Ocean. His passion and skill led him to the iconic waves of Praia do Norte, Nazaré, by the age of 12, where he began carving his name into the world of big wave surfing.

 

Ferdinand Dahl

Hailing from Oppegård, Norway, Ferdinand "Ferdi" Dahl has risen from local ski hills to global acclaim in freestyle skiing. His dedication led to six years on the World Cup circuit, earning 9 podiums, 2 Olympic appearances (2018 & 2022), 3 X Games Aspen podiums, and a SLVSH Cup gold in 2023.

Other Events

Spannabis Bilbao

Spannabis is Europe’s leading cannabis expo, and for the first time ever, it was held in Bilbao in September 2024—bringing together industry professionals, enthusiasts, and innovators. Featuring 150+ exhibitors, the World Cannabis Conference, and the Spannabis Champions Cup, it’s a key hub for networking, education, and the latest in cannabis culture.

And some more...

CARNIVAL 2024

In August 2024, we teamed up with London-based record label 'SoldNotTold' to host an exclusive Notting Hill Carnival afterparty - attracting a host of notable industry figures.

 

RUMBLE IN THE JUNGLE

In 2022, we teamed up with Rumble in the Jungle at Lakota, Bristol, for an epic night of jungle and drum & bass, with heavy hitters like General Levy and Gray performing. As event sponsors, we brought the flavour, setting up in the outdoor area and making our presence known.

IN THE CANOPY

We partnered with 'In The Canopy,' an immersive house music experience, to sponsor an event that combined top DJs with a unique jungle-themed production. The venue was transformed with creative props, creating a one-of-a-kind atmosphere.

 

Artist Collaborations

Antslive

In 2022 we partnered with London rapper Antslive ahead of the release of our latest strain. Listen out for the Fortune Flavours shout out in his viral hit 'Number 1 Candidate'.

Please contact us at contact@fortuneflavours.shop for all events inquiries.

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