Our Story

Jib League is a game-changing freeski competition founded by legends James "Woodsy" Woods, Øystein Bråten, and Ferdinand Dahl. Ditching the rigid judging system, it’s all about style and creativity. Riders compete in jam-style sessions, with skiers themselves voting for the best performances. The event kicks off with an Open Jam, giving new talent a shot at joining the pros. With stops in iconic ski destinations like Innsbruck and Sugar Bowl, CA, Jib League is redefining what competition means—less pressure, more flavour.

An attitude and essence that our products inspire and our athletes embody.

From a young age, Tony Laureano has been destined for greatness on the waves. Surfing since the tender age of 3, Tony quickly developed an extraordinary connection to the raw power and bravery demanded by the Atlantic Ocean. His passion and skill led him to the iconic waves of Praia do Norte, Nazaré, by the age of 12, where he began carving his name into the world of big wave surfing.

Spannabis is one of Europe’s leading cannabis expos, bringing together industry professionals, enthusiasts and innovators from around the world. After leaving its original home in Barcelona, the event made its debut in Bilbao in 2024 and returned on a larger scale in 2026, with leading exhibitors, the World Cannabis Conference and the Spannabis Champions Cup making it a key meeting point for cannabis culture, education and innovation.

Mary Jane Berlin has become the biggest cannabis event in Europe, bringing together brands, creatives, growers and the wider cannabis community. Set in the heart of Berlin, the event combines a large-scale exhibition with music, culture, talks and plenty of opportunity to network with people from across the industry. It's become a regular fixture in the global cannabis calendar and a place to discover new brands, ideas and products. We exhibited in 2025 and returned in 2026, including a collaboration stand with renowned breeder and brand Humboldt Exotics.

Brumsterdam is an annual lifestyle and cultural festival in Birmingham, UK bringing together music, boxing, street food and Britain's evolving cannabis culture. We were proud to join the event as a Diamond sponsor in 2025, returning in 2026 with our very own boxing ring.  

Higher Ground, brought to you by Calipo x Fortune Flavours is a high end alpine getaway blending luxury, cannabis culture, and curated adventure. Set in the French Alps, guests enjoyed ski-in, ski-out chalets, fine dining, private smoke-friendly spaces, private skiing and snowboarding lessons, husky rides, snowmobiles and more, with on-site concierge service and branded experiences through out, Higher Ground redefined what a cannabis retreat could look like - elevated, immersive and unforgettable.

In 2025 we flew Frisco out. Mixing mountain life, music, and cannabis, the Boy Better Know star dropped a legendary freestyle right on the slop. He and the crew learned to ski, soaked up the alpine vibe, and had their cannabis needs sorted thatks Fortune Flavours and Calipo.

Introducing La Balme Race, our very own ski competition combining backcountry, freestyle and alpine racing on the iconic Balme mountain in La Clusaz, France - the mountain that inspired the name of our La Balme CBD muscle balm. Created to bring the product and its purpose to life, the event puts muscle recovery for serious athletes into high-risk, high-reward setting, with a strong line-up of professional riders including X Games and Olympic champions Joss Christensen, James 'Woodsy' Woods and Ferdinand Dahl. First launched in 2025 and released through the SLVSH YouTube channel, the 2026 edition has been filmed and wrapped up, ready to be released.

In 2022 we partnered with London rapper Antslive ahead of the release of our latest strain. Listen out for the Fortune Flavours shout out in his viral hit 'Number 1 Candidate'.

Please contact us at contact@fortuneflavours.shop for all events inquiries.